Liva Eco Launch: A Step Toward Responsible And Sustainable Fashion

Aditya Birla Group’s Liva launched a new eco-friendly variant of their fluid fabric called “Liva Eco.” The launch, which took place at Mumbai’s ITC Grand Maratha, on 19 January 2019, was attended by many fashionistas.

The showstopper Kangana Ranaut, who is also Liva’s brand ambassador, walked the ramp with utmost grace and elegance. She looked like a Greek Goddess in an olive-green flowy gown that screamed “fluid fashion.”

The Liva Eco collection showcased featured glamorous designs from three leading Indian designers–Wendell Rodricks, Anju Modi, and Gaurav Jai Gupta. The fabric is made using raw materials from certified, sustainable forests. The manufacturing processes entail the lowest water consumption as well as green house gas emissions, making this an excellent eco-friendly variant. Starting March ’19, Liva Eco garments will be available in over 300 ‘W’ Stores.

Joining the #ResponsibleFashionWithLivaEco campaign were some top Indian fashion bloggers. Let’s look at what they had to say about the launch show.

“Fashion being one of the highest polluted industries currently, it is so important for all of us to make smart switches towards eco-fashion as consumers & buyers,” shares Youtuber and blogger Shifa Merchant.

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It was such a pleasure being a part of the biggest “Responsible & Sustainable Fashion Launch” in the Indian Industry! Fashion being one of the highest polluted industries currently, it is so important for all of us to make smart switches towards eco fashion as consumers & buyers. I was so ecstatic to be a part of the eco and sustainable fabric launch held by @livafashionin called “LIVA ECO” that combines fashionable, glamorous looks with unique sustainable fabrics. We also saw three leading designers present their renditions to us in such wearable, quirky, colourful and fashionable glamorous designs!! I loved the fluid & flowy gown adorned by their brand ambassador #KanganaRanaut Cannot wait to shop from their eco collection!!!✅💚💚💚💚 SWIPE LEFT TO SEE ALL PUCS FROM THE EVENT! 📸 – @darkangel_photography #SassyShifSays #ResponsibleFashionWithLIVAECO #LIVA #LIVALaunch #LIVAECO #LIVAFashion #MumbaiBlogger #IndianBlogger #FashionBlogger #IndianInfluencer #SassyShifFashion #BloggerGal #OOTD #IndianFashionBlogger #MumbaiEvent #GlobalInfluencer #InternationalBlogger #KanganaRanaut #GauravJaiGupta #WendellRodricks #AnjuModi

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Fashion blogger Karishma Rawat says, “I hope that other fashion industry contemporaries are also inspired by @LivaFashion‘s commendable work in the field of eco fashion.”

Style Coach Aiana Jain loved the fact that the designs reflected the versatility of the Liva Eco fabric. Looks like she already has a few favorites!

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Yesterday I was privy to fashion show by @livafashionin , it was a showcase of a collaboration between 3 of the leading Fashion Designers of the Country and their take on Liva Eco , the amalgamation of sustainable fabric and design was a treat to watch . @anjumodi , @schulen.fernandes.official of @wendellrodricks & @gauravjaigupta of @akaaro created collections using Liva Eco , which showed the versatility of the fabric . I am looking forward to the collection and already have a few favourites decided for myself #responsiblefashionwithlivaeco . . . . . . . 📷 @fairy_lights_photography #instastyle #indianfashionblogger aianaj #aianajsays #AianaJxLiva #Liva #sustainablefashion #fashionpost #love #find #livaeco

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Fashion, beauty, and lifestyle blogger Pooja Mundhra shared her views on the significance of sustainable fashion. She believes, “the goal of (sustainable fashion) is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.”

Dimpi Sanghvi also gave a thumbs-up to the concept of sustainable fashion. Check her feed to see some of her favorite designs from the show.

When glamour meets eco-friendly, it sure is a win-win. That’s what stood out for fashionista Neha Vora. She loves the fact that Liva fabric “is all about saving the environment without compromising on the fashion quotient.”

Likewise, Sejal Jain thought “The collection was such a treat to the eyes and it completely proved that sustainable fashion can be super stylish and glamorous looking.”

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Eco friendly and Responsible fashion is the need of the hour. @livafashionin has always tried to maintain the same in their fabrics. But this time they went a notch higher and launched #LivaEco which is a made from bio degradable materials and lowest consumption of water. This awesome launch showcased #livaEco collection designed by 3 of the leading designers @anjumodi @gauravjaigupta and @schulen.fernandes.official of @wendellrodricks The collection was such a treat to the eyes and it completely proved that sustainable fashion can be super stylish and glamorous looking #responsiblefashionwithlivaeco . Swipe left to see the gorgeous gown @team_kangana_ranaut is wearing along with other few favourites of mine from the collection. . Shot by @shotfromabhi #sejaljain #glamprorotocol #sejaljainstyle #fashiongram #sunstainablefashion #ecofashion #livafashion #kanganaranaut #fashion

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Blogger Bhumika T loves that Liva fabrics are breathable, utmost comfortable, and lightweight.

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Attended the @livafashionin ECO collection fashion show on Sat, designed by Anju Modi, Wendel Rodricks and Gaurav Jai Gupta. I have always loved the Liva fabric and how light weight, breathable and comfortable it is, they have gone up a notch and launched Livaeco, the Eco enhanced variant of Liva. Livaeco is made using raw materials from sustainable and certified forests, with lowest water consumption and low green house gas emissions during manufacturing. Check out the Livaeco collection at W stores nationwide by March'19. Swipe right to check out @team_kangana_ranaut in this gorgeous, flowy Livaeco outfit and some of my favorites from the show. #ResponsibleFashionWithLivaECO #LivaECO #livafabric #livafashion #indianblogger #fashionshow #ad

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Style blogger Vinitha Shetty talks about the high quality and versatility of the Liva fabric. In fact, she doesn’t shy away from sharing that this royal blue coordinate ensemble she adorned for the launch is 3 years’ old and still a super versatile piece. Now, that’s a big hint at moving toward a conscious wardrobe!

Moreover, with an increasing number of fashion designers becoming eco-conscious, responsible fashion is easy to adopt. And, Liva Eco is definitely a step forward in that direction!


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